(Ha Noi) - From 15/08 to 31/12/2023, TH Group cooperated with Tetra Pak Vietnam to launch the campaign "Collection of used beverage carton, Spreading Green Lifestyle 2023" at TH true mart stores. This is a familiar annual program of TH true MILK to encourage customers to live greener, contribute to forming the awareness and habit of collecting packaging for recycling in the community, joining hands to protect the environment.

The campaign "Collection of used beverage carton, Spreading Green Lifestyle 2023" is carried out from 8 am to 5 pm every day of the week, during the period from August 15 to December 31, 2023, at 20 TH true mart stores participating in the campaign in Hanoi and Ho Chi Minh City.

To join this campaign, consumers only need to clean and fold used milk cartons of all kinds, regardless of brand or manufacturer, and bring it to one of published 20 TH true marts for TH to collect.

At the collection area, customers only need to scan the QR code to participate in the lucky spin for a chance to receive gifts every week. In particular, with this campaign, TH does not limit the minimum number of used beverage cartons to collect each time to be able to receive turns to participate in the lucky spin.

After the customer inputs the collection information according to instructions, every week, the system will automatically select the lucky customers to give 01 gift. As soon as the winning code of the week is confirmed, the system will automatically send the winning E-coupon code to a text message according to the phone number of the customer registering to participate in the program. Every week, 600 E-coupons* to exchange for 01 batch of TH true MILK HILO rich calcium-low fat milk will be sent to lucky customers.

In 2022, the campaign to collect used beverage cartons at TH true mart  had collected nearly 320,000 milk cartons, with the enthusiastic response of more than 15,000 customers of all ages. The "other lives" of hundreds of thousands of used beverage cartons have since been opened.

The composition of beverage cartons consists of 75% paper, 4% aluminum and 21% polymer. In which, the polymer layer is a material with a decomposition time of up to hundreds of years. Through the recycling process, the pulp recovered from the packaging will be used as a production material for environmentally friendly and safe products for users such as cartons, paper bags, notebooks, gift wrapping paper. , etc. Aluminum and polymer components become raw materials for the production of ecological roofing sheets. According to experts' calculations, on average, for every 8,000 used beverage cartons, one ecological roof will be recycled.

By extending the time of the used beverage carton collection campaign (from 2 months in 2022 to 6 months in 2023), TH Group wants to contribute to promoting positive actions to collect/recycle packaging in the community. From there, strengthen activities and solutions to protect the environment, contribute to reducing waste and spreading green lifestyle.

A representative of TH Group said: “Currently, collecting and recycling product packaging is a commitment of TH and we have persistently done it for many years. TH Group is also a founding member of the PRO Vietnam, VB4E, and actively participates in the alliance of discount retailers. Minimizing plastic waste… As a responsible manufacturer with the principle of "Respect Mother Nature", we pursue the aspiration of a green - clean - beautiful Vietnam and strive to promote the circular economy model. In TH's sustainable development strategy and policy, the environment is always the most important pillar.

For nearly 15 years of development, as an enterprise that attaches importance to sustainable development, in addition to caring for products "all from nature" and "for public health", TH Group has always been persistent implementing many activities and solutions to protect the environment.

Accordingly, the TH true mart store system has completely replaced plastic bags with environmentally friendly biological bags; TH is also the first and only dairy company to apply the solution of yogurt spoons from more environmentally friendly ingredients, and reduce the supply of 50% of the accompanying yogurt spoons to encourage the habit of reducing waste, disposable plastic; testing the use of straws made of biological materials; there are programs to encourage customers to use canvas bags instead of plastic bags; Revenue from the sale of canvas bags contributes to effective funding for biodiversity conservation projects with organizations such as the IUCN.

Other synchronous solutions in production (such as removing plastic shrink film for bottle caps; applying high technology to reduce the volume of plastic bottles; reducing the thickness of plastic labels - these plastic reduction solutions are considered to be the most effective in Vietnam, so far no business has done it) has also helped reduce plastic and reduce plastic waste emissions by thousands of tons per year.

At TH's offices and factories, TH's employees are also familiar with programs such as: Collecting old batteries at the office; Conservation of biodiversity at farms and factories; program “Recycling for sustainable development”…

Not only pioneering in making clean cups of fresh milk, clean food from Vietnamese soil, developing organic agriculture and high-tech agriculture, processing industry, TH Group has now become a leading enterprise in Vietnam. Leading in finding and applying environmentally friendly consumer solutions, using renewable biological materials, affirming the Group's position in the application of consumer-related product solutions. beneficial to nature. Those activities are creating a positive impact on the awareness and actions of consumers, the business community as well as the public in more sustainable consumption, bringing many benefits to the environment.

TH's clear strategy and firm steps in sustainable development activities come from a deep understanding of the good values that nature brings, the desire to bring good things and "True happiness" for people, taking the least from nature and returning the best to nature.

TH true MILK HILO pasteurized fresh milk is a high quality product, loved by customers with outstanding advantages: Produced entirely from farm fresh milk, clean, according to TH farm standards, calcium content 70% increase (with added milk calcium) compared to TH true MILK pure pasteurized fresh milk, 60% reduction in fat content, no lactose, no refined sugar. This is an easy-to-digest product, suitable for those who are lactose intolerant, those who need to increase calcium during the developmental stages, or those who need to maintain and improve their physique, overweight and obese people. TH true MILK HILO is the leading nutritional solution to support strong bones and maintain a healthy body shape.

Accompanying the program is Tetra Pak, a company specializing in providing liquid food processing and packaging solutions. As a company from Sweden, Tetra Pak has made sustainability, including the recycling of used beverage cartons, a focus of its growth strategy. In Vietnam, the company has worked with partners to promote many activities to make it easier for people to access the collection and recycling of used beverage carton. For more information about Tetra Pak's collection network and recycling activities in Vietnam, please visit the website http://taichevohopgiay.com/.

 

LIST OF TH true mart stores that collect used beverage cartons from August 15 to December 31, 2023
No.	Store	Address
1	TH true mart	196 Ngo Gia Tu street, Duc Giang ward, Long Bien district, Hanoi
2	TH true mart	96 Yen Phu, Yen Phu ward, Tay Ho district, Hanoi
3	TH true mart	6 Trang Tien, Hoan Kiem district, Hanoi
4	TH true mart	Royal City, 72 Nguyen Trai, Thanh Xuan district, Hanoi
5	TH true mart	1A, lot TT6, M3 Bac Linh Dam, Hanoi
6	TH true mart	78 Nguyen Khuyen, Van Quan ward, Ha Dong district, Hanoi
7	TH true mart	Shophouse ML6 - 43 Vinhomes Greenbay, Me Tri ward, Nam Tu Liem district, Hanoi
8	TH true mart	B3-05A Vinhomes Gardenia Ham Nghi, Nam Tu Liem district, Hanoi
9	TH true mart	34 Hoang Quoc Viet, Nghia Do ward, Cau Giay district, Hanoi
10	TH true mart	Shophouse 09, S6 building, Sunshine City, Dong Ngac ward, Bac Tu Liem district, Hanoi
11	TH true mart	THS - 310 Huynh Tan Phat, district 7, HCMC
12	TH true mart	THS-1137 Tran Hung Dao, ward 5, district 5, HCMC
13	TH true mart	THS-1054 Pham The Hien, district 8, HCMC
14	TH true mart	THS-664 provincial road 10, Binh Tan district, HCMC
15	TH true mart	THS-146 Nguyen Thi Nho, district 11, HCMC
16	TH true mart	451 Hoang Van Thu, Tan Binh district, HCMC
17	TH true mart	212 No Trang Long, Binh Thanh district, HCMC
18	TH true mart	217 Le Van Tho, ward 9, Go Vap district, HCMC
19	TH true mart	165 Hoang Dieu 2, Linh Trung ward, Thu Duc city, HCMC
20	TH true mart	148A Tay Hoa, Thu Duc city, HCMC